Ad Spending Will Be Off 14 Percent in 2009, Online Down 2.2%
Via PaidContent: “Magna analyst Brian Weiser is telling ad agencies to expect a 14 percent decline to $161 billion in spending this year.” Online will fare better, down only 2.2% according to Magna, broken down as follows:
“—National online: Total ‘09 revenue estimate: $5.5 billion, down 11.1 percent
—Local online: Total ‘09: $3.5 billion, down 5.9 percent.
—Direct online: Total ‘09: $13.9 billion, up 2.9 percent”
Meanwhile Efficient Frontier projects Bustin’ Down the Door divx
:
“while search-ad spending tumbled 21 percent during the second quarter compared to a year ago, it was down only three percent compared to the first quarter. Cost per click was also up slightly for all three major search engines compared to the first quarter. Efficient Frontier essentially says search spending won’t begin growing again until advertisers shift from their current wait-and-see approach to the economy.” Oxygen Notorious video
I’ve given up getting to exact numbers. But there’s a consensus that says overall ad spending will be down significantly in 2009, with online advertising up slightly, and everyone thinks 2009 spells the bottom.
More on the advertising recession.
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