ChasNote

The winner was the Tourism Board of Queensland, Australia. Here’s one of the six things we should learn from their success, according to Rohit Bhargava

In Cold Blood video :

“Create an inherent reason for people to share. Another element of this campaign that worked extremely well was the fact that there was voting enabled on the videos. What this meant was that after someone submitted their video, they had an incentive to share it with everyone in their social network online to try and get more votes.”