Facebook Emerging As Search Challenger to Google?

Ok, the 184 million searches on Facebook are still less than 1% of Google’s 13 billion. But shows a 5% jump for Facebook over its April numbers while Google remained flat.

Comscore search queries Apr and Jun 2009

As more internet users anchor their web sessions with Facebook, and as those users and their friends use status updates to share news and other content, Facebook search might ultimately be a better mousetrap since it filters search results by content your friends have already vetted. When it comes to all the world’s information, less can often be more.

From :

“Today, the Google-Facebook rivalry isn’t just going strong, it has evolved into a full-blown battle over the future of the Internet — its structure, design, and utility. For the last decade or so, the Web has been defined by Google’s algorithms — rigorous and efficient equations that parse practically every byte of online activity to build a dispassionate atlas of the online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this ‘social graph’ to find a doctor, the best camera, or someone to hire — rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where Google is now.”

The humans versus the bots.

  1. # Noah Robinson said: June 26th, 2009 at 8:23 pm

    I think it’s inevitable that Facebook fights for serious marketshare against Google. Search is still in a primitive stage at this point imo. It may not happen over night but eventually Facebook will attempt to challenge Google on everything from video, search, and AdSense.

  2. # Chas said: June 26th, 2009 at 8:42 pm

    I agree. Do you think Google’s dominance is peaking right now?

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