The Economist Bucks Trend: Print Revenues Up
06.23.2009
Overall revenues for Q1 are up 17% and operating profits up 26% over Q1 2008. Online helped, with pageviews up 53% and online ad revenues up 29% — meaning either CPMs or sell-through rates (or both) are down. The bigger driver, though, was increased readership of the print magazine (and some layoffs).
“The company’s release says those increases are the result of print-circulation growth. The mag sold an average of 1.39 million copies in the second half of 2008, a 6.4 percent rise over the previous period — but the truth is that profit increases wouldn’t have been possible without having cut some 130 people.”
Full story at PaidContent
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