Eight Million US Women Publish Blogs, 23 Million Read Them

I’m just now reading through the BlogHer / iVillage study of women and blogging

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The Strangers dvd

Necessary Roughness download

Diary of the Dead movie download , which published last month. (Thanks, Gabe!)

23 Million US Women Read Blogs

Of the 79 million US women online, 42 million of them (53%) engage with social media at least once a week. Seventy-five percent of those women (31.5 million) visit social networks, 55% (23 million) read or otherwise interact with blogs, and 16% (6.7 million) do “status updating,” which the study suggests means Twitter but not Facebook.

The study breaks out various types of blog activity, and reports that 8 million US women are publishing their own blogs. While 76% of them say they’re doing it for the fun of it, 37% are motivated by the opportunity to educate and share advice, and another 22% do it “to persuade others.”

And it appears those blog authors are, by and large, succeeding at influencing their readers. Among the 23 million women reading blogs, 45% say they’ve decided to buy something based on what they learned while visiting a blog, and 40% say they’ve decided NOT to buy something based on an experienced published on a blog.

  1. # rolfsf said: May 25th, 2009 at 4:57 pm

    Let’s see, you went from Uncrate and it’s manly advice for manly men, to some Playboy sandwich porn to… the influence of women bloggers… hmmm

    Chas?

    You are so balanced, dude.

  2. # Chas said: May 25th, 2009 at 5:38 pm

    Ha! If it happens in digital marketing, ChasNote feels an obligation to cover it.

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