Fox to Air Content Clips in Commercial Pods

From Ad Age

:

“The News Corp. network will also run pieces of content during ad breaks crafted by the producers of the shows running on air at the time, part of another move to keep audiences rooted to the screen during commercial interruptions.”

Scram! rip

Not a bad idea — it brings the advertiser closer to what viewers came to watch, the programming content. But it still suggests that the commercial content isn’t good enough or relevant enough to hold viewers on its own. At some point, the brands need to do a better job making great content themselves.

16 Blocks trailer

The Long Weekend ipod

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