B2B Publishers Need to Migrate to Digital Faster

From PaidContent :

“Judging by the numbers, a web-centric model makes increasingly more sense. Of all the categories B2B media companies relied on, online revenue provided the strongest growth, gaining 15.1 percent. Looking at online’s compound annual growth rate (CAGR) since 2006, the space was up 26.8 percent. On the other side of the B2B spectrum, magazines performed the worst. Mag revs fell 8.4 percent in ‘08 and declined 3.9 percent on a CAGR basis.”

I remember reading a similar article in 1999, 2000, 2001 and a few other years between then and now!

  1. # Traditional budgets decline, interactive budgets grow | V/Speak said: May 5th, 2009 at 1:05 pm

    [...] Edwards, Chief Revenue Officer @ Federated Media discusses the need for B2B publishers to migrate to digital faster.  Even though they are increasing their online [...]

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