Twitter's Audience Retention Rate
04.30.2009
According to Nielsen
, sixty percent of Twitter users don’t return the next month:
“in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention.”
Given Twitter’s enormous growth among new users each month, the retention rate isn’t yet a problem. But it will be soon enough, if they don’t get it fixed.
What would be interesting to see is audience retention rates 2006 -2009 for Twitter vs Facebook 2004 – 2009. From a UI and platform perspective, if Twitter does not dip below even 35% retention rate – forecast is clear skies ahead!
[...] tool. The usage growth of Twitter has been well documented in my blog and in many blogs more interesting than mine over the last 6 months. This month, we see that growth slow for the first time in a 12 [...]