Twitter's Audience Retention Rate

According to Nielsen

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, sixty percent of Twitter users don’t return the next month:

“in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention.”

Given Twitter’s enormous growth among new users each month, the retention rate isn’t yet a problem. But it will be soon enough, if they don’t get it fixed.

Twitter, Fbook, MySpace retention rates

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  1. # Jason Ratner said: May 1st, 2009 at 7:57 am

    What would be interesting to see is audience retention rates 2006 -2009 for Twitter vs Facebook 2004 – 2009. From a UI and platform perspective, if Twitter does not dip below even 35% retention rate – forecast is clear skies ahead!

  2. # Is Twitter changing your everyday life? | V/Speak said: June 19th, 2009 at 8:15 pm

    [...] tool.  The usage growth of Twitter has been well documented in my blog and in many blogs more interesting than mine over the last 6 months.  This month, we see that growth slow for the first time in a 12 [...]

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