ChasNote

Among other things I like about this deck by Well Fargo social-media leads (Tim Collins and Ed Terpening) is the reference to Wells Fargo TV commercials from the early days of TV. They kind of look like radio commercials, only with a camera running. Well Fargo’s TV advertising (and everyone else’s) became much more effective when it began to go native, when commercials evolved into 30-second versions of the comedies and dramas that TV viewers tuned in to watch.

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