Twitter, FM Partner Around Sponsorships; Microsoft Is First
03.23.2009
Full story at Twitter’s blog:
“our focused commitment to Twitter itself means we don’t have much time or resources to build these interesting topical experiences. It turns out the folks over at Federated Media have both the resources and the expertise. So if you’re a major brand and you want to sponsor a topic-focused social media experience with Twitter, we suggest Federated Media — they’ll fix you up right. Check out their first project in conjunction with Microsoft, Exectweets.com.”
More at FM’s blog.
Smart and potentially super useful. Twitter has been cautious about endorsing any 3rd party, so this feels especially revelatory. Hoping if the tribes/subcultures do start to take over (musictweets, photogtweets, etc…) that the messages, links, and offers are really adding value. Def more of a possibility with Twitter giving it thumbs up.