Mike Masnick Presents Trent Reznor Case: Making Money In an Industry That's Gone Free
03.15.2009
Masnick gets it all down to a simple, intriguing formula: CwF + RtB = Money.
Connect with fans (CwF) any and every way you can, then give them a reason to buy (RtB) something. Trent Reznor does this in the music business, but the formula will work just as well, I bet, across the entertainment and information (publishing) business.
This is great.