Comments on: P&amp;G Digital Hack Night: Selling Tide T-shirts for Disaster Relief

By: P&G Social Media Night ???????????? | SNSinChina

P&G Social Media Night ???????????? | SNSinChina — Sun, 10 Jan 2010 18:15:42 +0000

[...] for Disaster Relief – Everything Typepad: Get A Cool Shirt, Save The World – Chas Edwards: P&G Digital Hack Night: Selling Tide T-shirts for Disaster Relief – Bob Gilbreath: Helping Victims of Disasters—LIVE at P&G ‘Hack’ Night – Dave Knox: [...]

By: P&G Social Media Night/ ???????????? | Professional Internet Research

P&G Social Media Night/ ???????????? | Professional Internet Research — Mon, 09 Nov 2009 08:24:21 +0000

By: tshirtHORRORPOPS

tshirtHORRORPOPS — Mon, 28 Sep 2009 18:39:33 +0000

I think the blog is bravo and I have subscribed it.

By: ????????Social Media Marketing?? - ??????? - Just another IT???? weblog

????????Social Media Marketing?? - ??????? - Just another IT???? weblog — Thu, 25 Jun 2009 04:19:53 +0000

By: ????????Social Media Marketing?? - ????

????????Social Media Marketing?? - ???? — Fri, 05 Jun 2009 07:17:23 +0000

By: FMers Proudly Wear Tide "Loads of Hope" T-Shirts « Theblog4.me

FMers Proudly Wear Tide "Loads of Hope" T-Shirts « Theblog4.me — Tue, 05 May 2009 09:35:22 +0000

[...] A few weeks ago FM participated in P&G’s Digital Hack Night in which a group of social media geniuses were divided into teams and given the task of selling retro-style Tide t-shirts in support of the brand’s Loads of Hope program. See here and here. [...]

By: ARTI

ARTI — Sat, 14 Mar 2009 22:02:56 +0000

I liked the promotion, and yes, they are selling t-shirts, but they’re also doing it for a good cause, and it’s not like they’re holding a gun to anyone’s head and forcing them to buy one. They created a cool product, they turned it into a game and got some of the best players to play, and they got the press that an original idea like that deserves. Overall, I think it was a win for Tide.

By: Chas

Chas — Sat, 14 Mar 2009 16:48:22 +0000

Trish–I think we’d find that a high percentage of t-shirt buyers are friends, relatives, co-workers or virtual friends of the t-shirt sellers. That’s not cynical, though, that’s sort of the idea. Friends (even virtual friends that you don’t know in person, but converse in Twitter or Facebook) are more likely to pay attention to each other than they are to pay attention to billboards alongside the freeway or TV commercials. (If the offer itself stinks, they pay attention and don’t take action; but paying attention is a necessary first step.) This is why Oprah is such a powerful media outlet for marketers. The show isn’t just “aggregating a demo,” it’s creating a virtual conversation among millions of viewers who feel they have something in common with Oprah and with their fellow viewers.

By: Trish

Trish — Sat, 14 Mar 2009 00:01:25 +0000

Call me cynical but I’d love to see the list of names of the Tide t-shirt buyers and cross-refernce to determine how many buyers were related/friends/co-workers of the “Hackers” T-shirt sellers.

By: P&G Digital Hack Night Raises $100,000 for Charity

P&G Digital Hack Night Raises $100,000 for Charity — Thu, 12 Mar 2009 23:31:30 +0000

[...] evening I blogged about P&G’s Digital Hack Night, an idea-sharing event that stole its format from reality [...]

Comments on: P&amp;amp;G Digital Hack Night: Selling Tide T-shirts for Disaster Relief