ChasNote

From Springwise:

“Best-selling crime author James Patterson will write the first and last chapters of AirBorne, a 30-chapter thriller that will be released one chapter at a time beginning next month. For those in between, Borders and Random House held a contest to find 28 writers who could each create a fast-paced and thrilling chapter in less than 750 words.”

Winning contributors will get a free copy of the final book, and one grand-prize winner will get a one-on-one writing tutorial (by phone) with Patterson himself. Great way to engage a core audience of fans, who will undoubtedly emerge as evangelists for the book.

Related: Asus and Intel invite their customers to crowdsource the next generation of laptops.