Evidence That Advertising Thru a Recession Pays Off

According to a McGraw-Hill Research study:

“companies that maintained or upped their advertising during the 1981–82 recession, had gains in sales in the short-run as well as the long-run. The McGraw-Hill Research study analyzed 600 companies from 1980 to 1985, and found those that advertised aggressively throughout the recession had sales 256% higher than ones who cut back on advertising.” The Italian Job move

The Sandlot movies

UPDATE: Here’s a chart from the study (thanks, Morgan!):

McGraw-Hill Research Chart

  1. # Morgan Warstler said: February 18th, 2009 at 9:13 am
  2. # Chas said: February 18th, 2009 at 3:46 pm

    Thanks, Morgan!

  3. # Maralah Rose-Asch said: March 16th, 2009 at 9:54 am

    Any studies more current than 1980-1985 that provide evidence that advertising through a recession pays off?

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