Newsweek: There's No Money In Blogs

From Dan Lyons’s latest piece at Newsweek:

“while blogs can do many wonderful things, generating huge amounts of money isn’t one of them…. Technorati, a blog researcher, estimates that bloggers who run ads earn an average of $5,060 per year. Don’t call the Ferrari dealer just yet.”

That’s good advice, but I don’t know why bloggers are being singled out. Lots of people play pick-up basketball and the NBA is a huge, multi-billion dollar business, but most pick-up basketball players should not call the Ferrari dealer just yet. Same goes for aspiring movie makers with a digicam. Same goes for daytraders with an internet connection. Commercial success in every business is hard, the publishing business is no different.

If money grew on trees, we’d all plant trees. In the meantime, making a living is still hard work.

(Also check out FM’s Matt DiPietro’s take, at the FM blog.)

Birds of America release
  1. # Tac Anderson said: February 10th, 2009 at 11:24 pm

    I think the difference though is that the NBA isn’t loosing business to pick up basketball players.

    The problem the media has is that many of those pick up ballers are better than Coby.

  2. # Chas said: February 11th, 2009 at 3:26 pm

    Tac–You may be right, there may well be independent media producers who do it better than their competitors on staff at traditional media companies. (I certainly think so!) But among the millions and millions of bloggers, YouTube video producers and other independent creators, many are not yet (or may never be) ready for the media’s equivalent of the NBA. And that’s OK. In fact, it’s an unreasonable expectation that enthusiasm alone — without enormous talent, some resources, a deep understanding of distribution dynamics, a business infrastructure (or a partner with one), and some luck — will turn into a multi-million dollar business is unrealistic.

  3. # Angellaa said: February 23rd, 2009 at 7:40 pm

    Hmm, very cognitive post.
    Is this theme good unough for the Digg?

Leave a Reply