Over the past 2 years, FM has worked with dozens of advertisers and 100+ leading independent authors, editors and publishers in an effort to give readers and marketers a better opportunity to talk to each other. We call it “conversational marketing.” The idea is simple. The best publications have always been dialogs between great writers, […]
Month: February 2009
Cheetos Arrives in Soviet Unterzoegersdorf
A simple advertising program we put together for Cheetos and its agencies, Goodby Silverstein and OMD, has gone very, very wrong. The idea was straight-forward: full-day roadblocks of all ad positions on several of FM’s sites and video shows that attract hipsters, such as Boing Boing, Uncrate, Outblush, Mashable, Makezine, Barely Political, You’re The Man […]