Chris Brogan: If We Agree Advertising Is Broken

Then what’s next? Chris asks. One approach that he likes is “content advertising”:

“For instance, there’s not a slide deck in my stack that doesn’t have a mention of Dell’s Digital Nomads. Turns out it was built by Federated Media, the same folks who did OPEN for American Express, which I’ve raved about before.

“I believe that content marketing is what’s going to save online versions of magazines, and what will bring interesting content out to where people are interacting. I think it’s where the creatives are going, and I think that journalists who’ve been cast off by their companies will find work here, too.”

Here, here, Chris! Thanks for kind words.

  1. # James Gross said: February 2nd, 2009 at 7:10 am

    What’s next? How do we effectively price it. :)

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