TV Advertising Will Be Down $3 Billion in 2009
01.28.2009
From Ad Age
:
“Research firm eMarketer has some sobering news Jacknife release for the TV networks: You’re not booking $70 billion in ad revenue in 2009. Try about $66.9 billion, or about 4.2% less than the $69.8 billion of advertising sold on network and cable TV in the U.S. in 2008.”
This isn’t terribly surprising, given the state of the economy. What will be more interesting to watch is what happens after the economy emerges from the recession. Will the old media-buying habits pick up where they left off, and those dollars will flow back to TV, bigger than before? Or did we just witness the high-water mark for TV ad spending?
The latter my friend
: P … Just Telling: P: D