TV Advertising Will Be Down $3 Billion in 2009

From Ad Age

Young Guns divx

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“Research firm eMarketer has some sobering news Jacknife release for the TV networks: You’re not booking $70 billion in ad revenue in 2009. Try about $66.9 billion, or about 4.2% less than the $69.8 billion of advertising sold on network and cable TV in the U.S. in 2008.”

Dark Reel release

This isn’t terribly surprising, given the state of the economy. What will be more interesting to watch is what happens after the economy emerges from the recession. Will the old media-buying habits pick up where they left off, and those dollars will flow back to TV, bigger than before? Or did we just witness the high-water mark for TV ad spending?

  1. # mac said: January 29th, 2009 at 8:18 am

    The latter my friend

  2. # Nan Uhrig said: September 20th, 2009 at 2:34 pm

    : P … Just Telling: P: D

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