CMOs Aren't Adequately Tracking Social Media

From Ad Age:

“Despite all the hype about social media, only 16% of respondents said their companies have any routine system in place for monitoring what people are saying about them or their brands online…

“One problem for marketing executives is that they’re not clearly in charge now of managing the customer experience, customer loyalty or social media today, given that public-relations, sales, consumer-affairs and research-and-development departments all have a stake in those areas now.” The World According to Garp movie download

Kinda sounds like a cop out to me.

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