ChasNote

Lee Gomes at Forbes says:

“PubMatic, which tracks online ad rates, reports that the price of a banner ad on an entertainment Web site fell from 57 cents per thousand viewers at the start of the year to 33 cents by October. That’s 42% in two quarters. Some categories fared better than others, but none showed an increase.”

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But Gomes also found some bright spots — the good man! — and one of them is the FM approach to digital marketing:

“This is not to say that there aren’t ways that smart, elite Web sites can do well. Top-tier media properties have a special relationship with their readers that is worth something to advertisers. Federated Media, which handles ads for 150 sites, designed a special campaign for BMW that invited people to use a drawing application on Facebook to color in their cars. Some 9,000 Facebook members took part, and the campaign won accolades from Web media analysts.”

Thanks for coverage, Lee!