Deceptive Ads on Yahoo's Right Media
01.14.2009
From eWeek:
“We’ve all seen ads on the Web that were designed to deceive us: The popup browser window that looks like an error message from Windows, or the box that looks like an e-mail program and says ‘You have 3 messages waiting.’ To begin with, just in case you’re unclear on the matter, yes, these ads are illegal.
“Lots of advertising networks run ads like these. Often they sneak through a genuine vetting process in a company that has standards and tries, imperfectly, to enforce them. Then there’s Yahoo’s Right Media. A study by Ben Edelman of Harvard
shows that deceptive ads such as these are common on Right Media and that the company appears to do nothing to stop them.”
Can the dark days at Yahoo get any darker?
[...] points out that my two most recent posts — Steve Jobs’s medical leave and deceptive ads served by Yahoo’s Right Media — have a connection. At least within the flawed logic of the ad-targeting machines used by ad [...]