Boing Boing's David Pescovitz on the Future of Advertising

In a round table hosted by Canada’s Boards Magazine, Pescovitz shared his vision of advertising 2.0:

“It’s a really interesting time because previously there’s been this wall, necessarily so, between the editorial side and media, but with the rise of underground media to become mass media in the form of blogs and other kinds of systems, there’s an opportunity for marketers to join in the conversation between authors and readers in an open and transparent way. To be honest, I have a great time talking to ad agencies and marketers and companies about ways to connect with our audience and our community.”

  1. # Boing Boing’s David Pescovitz on the Future of Advertising said: December 25th, 2008 at 11:06 pm

    [...] In a round table hosted by Canada’s Boards Magazine, Pescovitz shared his vision of advertising 2.0:. “It’s a really interesting time because previously there’s been this wall, necessarily so, between the editorial side and media, … More [...]

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