American Express Adds Its Voice to OPEN Forum Blog

For most of the past year, the voices of the American Express OPEN Forum blog have come from outside business experts such as Guy Kawasaki, Anita Campbell, Techdirt and the professors at the Wharton School of Business. Recently, American Express found its own voice and added it to the conversation. Not the voice you’d expect — “Hey, check out the Gold Card!” — but a voice that sounds like a human being with some advice for small business owners.

Amex Finds Its Voice

Related: How American Express uses Twitter to reach new audiences.

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