http://chasnote.com/2008/12/08/branded-facebook-apps-not-attracting-huge-audiences/ Metrics, successes & flaming disasters in digital marketing Tue, 16 Mar 2010 04:27:42 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://chasnote.com/2008/12/08/branded-facebook-apps-not-attracting-huge-audiences/comment-page-1/#comment-60583 Chas Tue, 09 Dec 2008 04:56:46 +0000 http://chasnote.com/2008/12/08/branded-facebook-apps-not-attracting-huge-audiences/#comment-60583 Bryan--I was chatting with your colleague Walter today. We have some big stuff cooking. I've got to believe we'll have some case study fodder to share after the Superbowl! Thanks for the comment. Bryan–I was chatting with your colleague Walter today. We have some big stuff cooking. I’ve got to believe we’ll have some case study fodder to share after the Superbowl! Thanks for the comment.

]]> http://chasnote.com/2008/12/08/branded-facebook-apps-not-attracting-huge-audiences/comment-page-1/#comment-60582 Bryan Bennett Tue, 09 Dec 2008 02:47:54 +0000 http://chasnote.com/2008/12/08/branded-facebook-apps-not-attracting-huge-audiences/#comment-60582 Nice post Chas. It's getting a little frustrating reading all of the "social media advertising is dead" posts from the traditional media naysayers. Graffiti is doing some great things, and at Watercooler we're positioned for some nice wins as well. The key hurdle is getting big brands to realize that they have to change their decision criteria as well as the metrics used for measurement. We'll get there. Nice post Chas. It’s getting a little frustrating reading all of the “social media advertising is dead” posts from the traditional media naysayers. Graffiti is doing some great things, and at Watercooler we’re positioned for some nice wins as well. The key hurdle is getting big brands to realize that they have to change their decision criteria as well as the metrics used for measurement. We’ll get there.

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