Newspapers Can’t Even Sell Their Online Inventory
12.02.2008
According to Bloomberg:
“U.S. newspapers’ online advertising sales fell 3 percent to $749.8 million in the third quarter from a year earlier, the second consecutive drop, according to the Newspaper Association of America.”
Tough times for online publishers living in the middle of the pyramid, those who don’t offer high-impact, unique sponsorships for brand marketers, nor DR programs that deliver conversions more efficiently than Google.
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