Newspapers Can’t Even Sell Their Online Inventory

According to Bloomberg:

“U.S. newspapers’ online advertising sales fell 3 percent to $749.8 million in the third quarter from a year earlier, the second consecutive drop, according to the Newspaper Association of America.”

Tough times for online publishers living in the middle of the pyramid, those who don’t offer high-impact, unique sponsorships for brand marketers, nor DR programs that deliver conversions more efficiently than Google.

  1. # Ed Hardy said: February 11th, 2009 at 3:55 pm

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

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