ChasNote

According to Bloomberg:

“U.S. newspapers’ online advertising sales fell 3 percent to $749.8 million in the third quarter from a year earlier, the second consecutive drop, according to the Newspaper Association of America.”

Tough times for online publishers living in the middle of the pyramid, those who don’t offer high-impact, unique sponsorships for brand marketers, nor DR programs that deliver conversions more efficiently than Google.