Target's Holiday Blog, Assisted by FM Authors, Wins Fans

Target has launched Christmas Wrapped, a site with tips and tricks for holiday entertaining. The tips and tricks come from home craft and parenting bloggers such as Mighty Girl, Parent Hacks and The Pioneer Woman, and Target uses the site’s advertising and promotional sections to point to gift ideas like the Home Stars and Moon Fireplace.

Target’s Christmas Wrapped

The concept — a retailer acting like a publisher, providing useful lifestyle tips in addition to product offers — is adding to the ranks of the I Heart Target club, like this Twitterer who felt compelled to tell her network about it:

Twitterer Loves Target Site

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