Sam Whitmore: Is Social Media Killing PR?
Sam’s short answer: nope. But marketing tactics, skillsets and strategies are evolving fast.
“PR budgets, traditionally defined, won’t be rising anytime soon. When the economy comes back, opportunity will look different. It already does. Look at Federated Media with its “conversational marketing” initiatives. Look at BzzAgent and its WOM initiatives. New elements are emerging. They’re not killing PR. But they’re casting a shadow. How to step out from it might make for a good follow-up panel.”