ChasNote

Jack Myers talks to eMarketer about the future of advertising. Some highlights:

–TV and newspapers are in trouble (with newspapers never recovering)
–The advertising recession will be worse than the economic recession
–Online will be a winner, short term and long term
–Industry (online incl) will experience downward price pressure on CPMs
–Online banner ads will be down year over year, but other pockets will do well
–Hot growth areas will be social media, blogs, widgets, video