WePC Boosts Buzz for ASUS and Intel

Matt DiPietro, FM’s PR manager, surveyed the web to see if the launch of the crowdsourced-laptop-design project, WePC, made an impact on press and blog coverage for ASUS and Intel, the site’s sponsors. Was there a halo effect in which news of the WePC project got more people thinking about and talking about Intel and ASUS?

Of course, coverage of WePC itself spiked — it didn’t exist prior to the last week in October.

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But press hits for “ASUS” alone also spiked the week WePC launched — up 10% over the prior week, and up more than 100% over the final week in September.

Meltwater_Asus

Articles and blog posts that mentioned both “ASUS” and “Intel” jumped roughly 65% versus the average week in October.

Meltwater_Asus Intel

It will be interesting to watch how this plays out. The giant press bonanza hit the week of launch, which explains the peaks on these graphs. As visitors to the site build their dream-machine concepts and share those concepts (or others they like better) with friends, I wonder, will the buzz expand outward from the mainstream press and professional-grade bloggers to the far reaches of the conversational media landscape? If so, will the WePC project carry the ASUS and Intel brands with it as the bloggers chat it up?

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