Obama the Marketing Guru
11.04.2008
Some pundits viewed as extravagant Obama’s $5MM spend to buy 30-minute slots across 7 networks last Wednesday. Heck, you could blow that for two Superbowl spots — 60 seconds — in front of a very large but mainly intoxicated audience. Meanwhile nearly 34 million of us watched the long-form Obama commercial, 70% more than those who tuned in to the final game of the World Series. I agree with my colleague James Gross, that this is yet more evidence that Obama knows his marketing.
Yes We Can Chas!
With the win, AdAge will write articles on; Obama: The Brand of the Year and they should because he and his team deserve it.
Brilliant execution that first leveraged the power laws and distribution of social media, which in turn helped influence and spread to mainstream media, and with the bottoms up fundraising approach; helped dominate traditional marketing.
I can’t wait to read this book.