Dell Named Brand of the Year by SNCR
The Society for New Communications Research named Dell brand of the year:
“The Brand of the Year is awarded to the organization that made the most significant advances in utilizing new communications and social media tools, technologies and practices.
“‘New media tools are quickly transforming the nature of business-customer relationships,’ commented Paul Gillin, SNCR Senior Fellow and host of the 2008 Excellence in New Communications Awards program. ‘This year’s special award winners have the vision and success to provide a valuable example for others.’”
UPDATE 10/28: Jeremiah Owyang on some of the creative units Dell used.