Jack Myers Ad Spending Forecast 2009

Full report is here.

Highlights:

Overall US ad spending in 2009 will be down 4%. A category he calls “online video, social networks, widgets and other” will be up 70%, plus another 113% in 2010; online overall — including search — will be up 13.5%. Other ad sectors he forecasts in positive territory are: mobile (40%), videogame advertising (40%), satellite radio (20%), branded entertainment (15%), cinema advertising (8%), cable networks (3%), and out of home (2%). Tough times ahead for the mature media sectors.

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