Intel’s Tech Makeover Campaign Strikes a Cord

Last month Intel invited submissions from tech consumers in need of a tech makeover. More than 1.25% of visitors to the site registered and pitched their cases, and thousands of visitors who didn’t voted and commented on other people’s submissions.

Perhaps a better success metric, though, is the authenticity of the conversation and the pathos brought to it. For example, nearly 13,000 visitors think “Getinthruit,” a woman struggling with breast cancer, should win the prize. She gets my vote.

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