ChasNote

Sometimes even the best-intentioned contextual-matching algorithm screws up. Here are few more for the “humans v. the bots” file. (Thanks, Lester Lee!)

First, an “Adjustable Rate Mortgage Left You in Freefall?” banner served up alongside a plane crash article on CNN. Then PetMeds.com promotes a free shipping offer next to a Chicago Sun-Times story about kittens accidentally FedEx’d across the country. Finally a Swatch “Shake at the World” banner above CNN coverage of a major earthquake affecting Pakistan and India. Oops.

• Fiddler on the Roof full