MarketingProfs Case Study: Lenovo's Social-Media Marketing At Olympics

If you’re not already a subscriber to MarketingProfs, they’re offering a free trial. This week they added a marketing case study on Lenovo at the Olympics:

“CASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction.”

Here’s more on the Facebook app that was part of the sponsorship.

Leave a Reply