ChasNote

According to AdWeek, Yahoo’s new head of revenue Joanne Bradford has her work cut out for herself, most of which is staving off FM:

“Her task won’t be easy. Yahoo!’s corporate turmoil has damaged morale, according to agency executives, leading to a high churn of reps and inconsistent attention. Upstarts like Federated Media and others have proven more agile at constructing the kinds of deep integrations brands covet. Yahoo!, meanwhile, has been consumed with trying to stave off Microsoft and assuring Wall Street it can compete against Google.”

I couldn’t agree more, Brian.