To Reach Rich Customers, Advertise Online

An Ipsos Mendelsohn study says rich people are trading in TV time for online time (See Ad Age):

“Respondents making more than $100,000 annually said their average hours online had grown to 22.1 each week from 10.7, while the time they said they spent watching TV sunk to 18.6 hours from 23.7 in the 2003 survey.”

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