AOL Shutters Tacoda, and Other Ad-Network Bad News
08.02.2008
Last year AOL paid $275 million to buy Tacoda. Now, according to Venture Beat, AOL is dropping the brand and rolling the technology into Platform A’s Ad.com unit.
“iThis is a shocking move for some, because Ad.com doesn’t target much at all, and offers ads of $1 or less per a thousand views — and is generally considered a ‘bottom-feeder’ by some in the industry.”
Times are tough at ValueClick, too
Leave a Reply