NY Times Gets Hip to Conversational Marketing
The New York Times has launched a sponsored content section in partnership with Chevy that brings together editorial stories from the Times archive featuring GM, Chevy, fuel cell and hybrid vehicles.
I love it. How could I not? It’s a full sibling of The Best of the Green Web site FM launched in partnership with Chevy back in May. I may love it even more, since it’s validation from the Gray Lady that conversational marketing — if done transparently and authentically — can coexist comfortably with the most respected ethics in journalism.
(Disclosure: The Gray Lady is an investor in FM.)