NY Times Gets Hip to Conversational Marketing

Chevy NYT Welcome Page

The New York Times has launched a sponsored content section in partnership with Chevy that brings together editorial stories from the Times archive featuring GM, Chevy, fuel cell and hybrid vehicles.

I love it. How could I not? It’s a full sibling of The Best of the Green Web site FM launched in partnership with Chevy back in May. I may love it even more, since it’s validation from the Gray Lady that conversational marketing — if done transparently and authentically — can coexist comfortably with the most respected ethics in journalism.

Chevy NYT Artilces

(Disclosure: The Gray Lady is an investor in FM.)

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