Lenovo's Olympics App for Facebook Beating Goals

According to Lenovo VP David Churbuck, the Olympics app for Facebook is exceeding expectations:

“Well, we’re just a month into the program and I can attest that it is working as planned. Big credit due to our partners at Intel -– Megan McDonagh and David Meffe really pushed the program and helped us figure out how to design and pay for it. Intel CMO (and fellow sculler) Sean Maloney’s drive to transform PC marketing through innovative digital tactics is transforming PC marketing and the promotional plan for the Lenovo Olympic Blogger program has benefited from Intel’s insights. I won’t divulge numbers, but we’re more than 50% of the way to our target and the Games haven’t even started yet.”

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