ChasNote

It’s one thing to get scooped by the competition. But when you get scooped by a co-worker (James Gross) who gets an exclusive interview with another co-worker (John Shankman), it’s really humiliating. I’ll try not to let this cloud my judgment when I approve their Q3 bonuses. On to the story….

Here’s how John Shankman describes the AOL’s sponsorship of SB*Nations’s Fan House Leagues, where fantasy players can take on their favorite SBNation bloggers.

“Federated Media represents SB*Nation which is an amazing community of sports bloggers and individual sports team blogs. AOL FanHouse recently acquired a great fantasy football platform called Fleaflicker that players can use as instead of Yahoo!, ESPN or CBS Sportsline to manage their fantasy football leagues. There are value-propositions that Fleaflicker offers, that their competitors can not, the problem was though how do we make the fantasy sports playing community at large aware of this in a way that will cut through all the other ad messaging out there? And so, Fan House Leagues was born. I hope that the FanHouse community and SBNation community continue to use this brand asset to promote both of their brands for more than just this season. Helping to support a community like this goes so far in today’s marketplace.”