Ad Networks Deliver $0.81 CPMs for Sites Under 1MM Monthly Pageviews
07.16.2008
As reported by Silicon Alley Insider, data from PubMatic’s June AdPrice Index says:
“Online publishers earned a $0.36 CPM, or cost per 1,000 ad impressions, for inventory sold through ad networks in June, a one-cent drop from May.”
The biggest drop in prices occurred at small sites, those with fewer than one million pageviews a month, where average CPMs delivered by ad networks was $0.81, down from $1.13 in May. That’s still better than $0.46 CPMs for mid-sized sites (1MM to 100MM monthly pageviews) and the $0.23 CPMs for large ones. Not pretty for independent publishers trying to make a living.
Does not account for direct ad sales as this study only has data from ad networks which will always be low!