ChasNote

Toshiba’s banner ads for its Satellite Fusion laptops invite everyday citizens to picture themselves behind the keyboard of a Fusion, literally.

When you visit Toshiba’s site to snap your photo, you’re prompted to email Toshiba’s ad-starring-you to your friends. Here’s my ad:

Here’s a montage of my FM colleagues pretending to be models (lifted from FM’s blog):

And the next time you see a Toshiba Satellite Fusion banner, you’re likely to see yourself right in the banner, like this:

From the press release:

“Irvine, CA (July 9, 2008) — Toshiba’s Digital Products Division (DPD) and Young & Rubicam Brands, are set to launch a new ‘Take My Picture’ advertising campaign. ‘This campaign is pioneering a new phase in interactive advertising by auto-detecting a webcam on the user’s PC and allowing them to place their own picture into the ad.’ said Aron North, Young and Rubicam Brands…. The campaign continues Toshiba’s rich history of innovation, with over 12,800 patents in the last 10 years. As the inventor of the laptop, Toshiba looks to reinforce its history of innovation through proprietary technological advances and innovative ways of showcasing them.”