http://chasnote.com/2008/07/10/dells-embed-able-subscribe-able-share-able-video-ad-gets-better/ Metrics, successes & flaming disasters in digital marketing Tue, 16 Mar 2010 04:27:42 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://chasnote.com/2008/07/10/dells-embed-able-subscribe-able-share-able-video-ad-gets-better/comment-page-1/#comment-59250 matthew yorke Tue, 15 Jul 2008 14:16:44 +0000 http://chasnote.com/2008/07/10/dells-embed-able-subscribe-able-share-able-video-ad-gets-better/#comment-59250 I think this is an excellent idea and extremely well executed. Too many programs like this one get overly controlled by the marketing department and thus lose so much of their appeal to users and ironically ability to deliver decent metrics /ROI /learnings to the same marketing department seeking to control the program. I applaud Dell in this execution and agree with the post above...generating assets to take with us...very novel indeed. I think this is an excellent idea and extremely well executed. Too many programs like this one get overly controlled by the marketing department and thus lose so much of their appeal to users and ironically ability to deliver decent metrics /ROI /learnings to the same marketing department seeking to control the program.
I applaud Dell in this execution and agree with the post above…generating assets to take with us…very novel indeed.

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