Dell’s Embed-able, Subscribe-able, Share-able Video Ad Gets Better
From James Gross’s site:
“It contains:
- a video player that redraws all six of the winning graffitis from the ReGeneration Contest. Currently runs on auto-play but could also be a click to play.
- At the top it pulls in the RSS feed from the latest post at ReGeneration.org
- an overlay that allow users to(more button):
- send to a friend
- subscribe to the RSS feed
- download the video
- embed the video on another site (like I’m doing)”
James asks his readers for feedback. Here’s the comment I posted:
“James–As you know, I’m a huge fan of this execution. Two things I especially like. One, while it’s sponsored by Dell, the content comes from its customers — Dell merely surfaces and promotes a real conversation (in this case, a visual conversation about the environment). Two, Dell encourages us to ’steal’ the content and share with other people we think might be interested. This strikes me as a new paradigm: Dell isn’t using ads as teasers to get us to its website, instead it’s giving us its brand assets to take with us.”
Dell’s ReGeneration Graffiti Contest here.
I think this is an excellent idea and extremely well executed. Too many programs like this one get overly controlled by the marketing department and thus lose so much of their appeal to users and ironically ability to deliver decent metrics /ROI /learnings to the same marketing department seeking to control the program.
I applaud Dell in this execution and agree with the post above…generating assets to take with us…very novel indeed.