Lenovo's Olympics App for Facebook, Hi5
Lenovo has launched an app in Facebook and Hi5 that allows Olympics fans to root for their teams and follow their favorite athletes through blog posts from Beijing. In the words of my colleague James Gross:
“What an awesome way to showcase that advertising can equal media and all participants can benefit. Lenovo, led by David Churbuck, was visionary to create a strategy with Olympic Athletes and online platforms for long term attention share around the Olympic Games. From aggregating Olympic bloggers, to the application that Citizen Sports built for social networks like Facebook and Hi5, to communication platforms like Twitter. Lenovo has recognized that they can differentiate themselves through allowing people to use their brand to create and distribute media.”
Here’s Pete Spande’s write up.