Intel's PopURLs Blue Edition Drives 100% Engagement Rate

At a conference earlier this week, Intel’s David Veneski presented stats on Intel’s sponsorship of PopURLS Blue Edition for Enterprise IT. In May, visitors to the site, on average, were more than 100% likely to interact with content assets, clicking on headlines in order to read full stories. If the goal is to build something your customers want, the rate of active engagement is a great proxy for performance. In this case, Intel aced it.

David Veneski on PopURLs

I spoke at the Ascentium PDX onference, too. Here are some photos posted to Flickr.

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