Ashtray Ads
06.18.2008
The perfect medium for that hard-to-reach smoker demo!
“The company’s Ashvertiser consists of a wall-mountable ashtray combined with a TV-sized colour screen above it for installation outside smoke-free venues. As smokers finish and extinguish their cigarettes, the screen displays world news, sports results and weather forecasts along with advertising spots. Mars, Nestle, Proximus/Vodafone and Sara Lee have been among the early adopters of the Ashvertiser, which is now being used by numerous Brussels restaurants, Ashvertising says.”
From Springwise.
Imagine the data that could come back from that. Is an ad effective with smokers? Or even, is an ad more effective with smokes *while they’re smoking*? Well, run it on those things and find out. “Smokers” as an ad-targeting category…pretty cool.
Michael–You bring up an interesting point. If that smoke-break is when you are most relaxed and open-minded (I’m not a smoker myself), it’s arguable a great time for brands to reach out to you.