Ashtray Ads

The perfect medium for that hard-to-reach smoker demo!

“The company’s Ashvertiser consists of a wall-mountable ashtray combined with a TV-sized colour screen above it for installation outside smoke-free venues. As smokers finish and extinguish their cigarettes, the screen displays world news, sports results and weather forecasts along with advertising spots. Mars, Nestle, Proximus/Vodafone and Sara Lee have been among the early adopters of the Ashvertiser, which is now being used by numerous Brussels restaurants, Ashvertising says.”

From Springwise.

  1. # Michael Cohn said: June 19th, 2008 at 4:05 pm

    Imagine the data that could come back from that. Is an ad effective with smokers? Or even, is an ad more effective with smokes *while they’re smoking*? Well, run it on those things and find out. “Smokers” as an ad-targeting category…pretty cool.

  2. # Chas said: June 21st, 2008 at 8:37 pm

    Michael–You bring up an interesting point. If that smoke-break is when you are most relaxed and open-minded (I’m not a smoker myself), it’s arguable a great time for brands to reach out to you.

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