http://chasnote.com/2008/05/16/starbucks-dabbles-with-corporate-democracy/ Metrics, successes & flaming disasters in digital marketing Fri, 03 Sep 2010 08:34:34 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://chasnote.com/2008/05/16/starbucks-dabbles-with-corporate-democracy/comment-page-1/#comment-59104 Chas Tue, 20 May 2008 06:17:49 +0000 http://chasnote.com/2008/05/16/starbucks-dabbles-with-corporate-democracy/#comment-59104 Jeff--I'm not sure it does. I don't think there's anything wrong with brands paying customers for feedback and suggestions; the practice of paid focus groups is older than I am! Starbucks improves on the focus group model in at least two ways. One, they're getting feedback from a much larger pool of customers, not just a handful behind the one-way glass. Two, these customers are motivated to participate by a desire to make Starbucks better, not a check from the focus-group firm. Good for Starbucks. But their win, in my opinion, doesn't make brands who use paid research -- in relation -- a bunch of losers. Jeff–I’m not sure it does. I don’t think there’s anything wrong with brands paying customers for feedback and suggestions; the practice of paid focus groups is older than I am! Starbucks improves on the focus group model in at least two ways. One, they’re getting feedback from a much larger pool of customers, not just a handful behind the one-way glass. Two, these customers are motivated to participate by a desire to make Starbucks better, not a check from the focus-group firm. Good for Starbucks. But their win, in my opinion, doesn’t make brands who use paid research — in relation — a bunch of losers.

]]> http://chasnote.com/2008/05/16/starbucks-dabbles-with-corporate-democracy/comment-page-1/#comment-59103 Joe Kutchera Tue, 20 May 2008 00:04:32 +0000 http://chasnote.com/2008/05/16/starbucks-dabbles-with-corporate-democracy/#comment-59103 While some folks criticized their idea as being half-hearted, I say hats off to a big company for really trying to connect with its audience. The next question is: are they advertising with Federated Media? While some folks criticized their idea as being half-hearted, I say hats off to a big company for really trying to connect with its audience. The next question is: are they advertising with Federated Media?

]]> http://chasnote.com/2008/05/16/starbucks-dabbles-with-corporate-democracy/comment-page-1/#comment-59081 Jeff Jarvis Fri, 16 May 2008 16:14:10 +0000 http://chasnote.com/2008/05/16/starbucks-dabbles-with-corporate-democracy/#comment-59081 Cheers, Chas. The difference is that Starbucks isn't paying for these views. That changes things, eh? Cheers, Chas.
The difference is that Starbucks isn’t paying for these views. That changes things, eh?

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