New Yorker Alleges Dove's 'Real Beauty' Photos Airbrushed

Yikes. According to the New Yorker (story here at Ad Age), the photos of the “real women” in their underwear were doctored — made more model-like — by airbrush artist Pascal Dangin.

Pascal Dangin

  1. # miconian said: May 9th, 2008 at 7:55 am

    No doubt they were also wearing makeup, clothing custom-made to flatter their bodies, and were photographed under ideal lighting conditions. The horror. Once an image becomes part of a piece of media, it’s just not part of ‘reality’ anymore.

  2. # Chas said: May 11th, 2008 at 7:42 am

    Ha! True enough. But the mistake Doves makes, in my opinion, is suggesting that this campaign is in fact different from other ad campaigns: no professional models, no unrealistic bodies, nothing to make the rest of feel insecure about how we look. Dove Evolution, the viral-video cousin to this Real Beauty campaign, draws much of its power from showing us why the models we see in ad campaigns have a kind of beauty that is so unattainable — their “perfect” beauty is largely manufactured in post-production stage, the computer-aided process of removing blemishes and reshaping anatomy.

  3. # jackie said: May 13th, 2008 at 8:58 am

    Wouldn’t it have been interesting to turn this happen stance into a conversation or even a debate about what the public thinks. I see a great opportunity that could have turned into a listening exercise and game changing role.

    Ad Age ran an article yesterday by Jonah Bloom that made a great point about just that and also another thought to consider:

    ” I haven’t heard of a smarter way of doing that than P&G’s recent decision to let consumers make the decisions on two media controversies: the company’s support for TV shows that contained perceived profanity and shows displaying gay kissing. Perhaps that’s what Unilever should’ve done in this case too — put it to a vote: Do you want your billboards complete with every last pubic hair or do you agree that there’s such a thing as too real? ”

    - Ogilvy, Dove Miss Chance to Turn Bad Press Into ‘Debate’

    maybe it really would have been a bit to real?

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